Peppino Ortoleva has been active for more than thirty years as a scholar, critic, curator, at the crossroads of history, media studies, TV and radio authoring, museums and exhibits. He is currently full professor of Storia e teoria dei media at the Università di Torino. His last book, From Sex to Play, is an analysis of the role of play and lucidity in contemporary society and its relations with the “sexualization of the world” typical of the Twentieth Century. Now his main interests are play and games on the one hand and contemporary myths on the other. He is the coordinator of one of the research teams, dedicated to online gambling, of the European research on addictions, Alice Rap. (University of Turin).